Zee Entertainment Enterprises Limited has launched ZEE5 app, which is country's biggest digital entertainment platform. ZEE5 will fulfil the needs of new India. The brand was launched by Amit Goenka, CEO, ZEE International and Z5 Global. ZEEL MD and CEO Puneet Goenka said during the launch that "ZEE5 will make us stronger as a powerhouse in the field of media and entertainment".
According to Amit Goenka, CEO, ZEE International and Z5 Global, the base of this new digital platform is excellent content and advanced technology. He said that a lot of effort has gone into the making of the platform and he strongly believes that audience in India as well as abroad would like ZEE5. Several people from the film industry were part of the launch of ZEE5. Among those present were Mahima Chaudhary, Swara Bhasker and Badshah.