BSNL launches 'BSNL Live' for 3G customers



BSNL launches `BSNL Live` for 3G customers Chandigarh: Bharat Sanchar Nigam Limited (BSNL) on Monday launched its new service delivery platform 'BSNL Live'- a web portal that would offer video on demand, movie streaming for its 3G customers for the first time in the country.

"The portal has movie streaming, games, full track songs, video clips and it will be a single window shop for all the mobile value added contents," BSNL Chairman and Managing Director, Kuldeep Goyal told reporters here today.

He further said that the name of the technical platform hosting 'BSNL Live' was Service Delivery Platform (SDP) which the BSNL was the first mobile operator to deploy and it was built to meet the needs of mobile network operators, media companies, service providers etc. It has been developed with the assistance of Ericsson, he further said.

This services which was launched today would now be available in over 100 cities of northern and eastern parts of India including Punjab, Jammu and Kashmir, Himachal Pradesh, UP, Uttrakhand, Bihar, Jharkhand, West Bengal, Orissa, Andaman and Nicobar. "After this 760 more cities countrywide are planned to be covered progressively in next six month," he said.

The launching ceremony also saw the movie premier of new movie 'Jail' on BSNL 3G mobile through BSNL Live portal in the presence of film Director Madhur Bhandarkar, Actor Neil Nitin Mukesh, and actress Mughdha Godese.

The end user price points of the contents like for Games will be Rs. 35-100, full track songs Rs. 15, Video Rs. 10 to Rs. 20, Video On Demand at Rs. 40 and wallpapers at Rs. 10. Moreover Video category will have contents like exclusive preview of forthcoming films, footage of celebrities, interviews etc.

However, Goyal said BSNL has been able to rope in just 13,000 customers of 3G mobile since its launch. "We have found several areas were not fully covered under 3G services and we are now improving the coverage," he said further adding, "the company is laying more focus on value added service which will help in attracting more customers towards 3G mobile."

Presently, Value Added Services constitute 5-6 per cent of total revenue of BSNL, he said.

RK Aggarwal, Director BSNL Board on this occasion said that the portal would have all the customer useful features like advertisement, subscription of monthly services for which customers do not have to remember short codes.

Bureau Report