Tata Motors expands JLR dealerships to 3 more centres

Tata Motors expands JLR dealerships to 3 more centres Mumbai: Tata Motors on Monday said it has expanded the dealership network of its iconic brands -- Jaguar and Land Rover to New Delhi, Hyderabad and Ludhiana as the first phase of expansion.

Tata Motors Premier Car Division has issued letter of intents to three dealers -- AMP Motors (New Delhi), Inline 4 Motors (Hyderabad) and Dada Motors (Ludhiana), a press release said.

Presently, Tata Motors has a dealership centre for JLR only in Mumbai. The company opened its first JLR showroom at Worli, Mumbai in June last year.

AMP Motors will represent the two iconic brands in New Delhi while Inline 4 Motors has been appointed as the franchise partner in Hyderabad.

Dada Motors, an existing Tata Motors dealer, has been appointed as the Jaguar and Land Rover dealer in Ludhiana, the company said in the release.

"We are confident that they (the dealers) will enable us to tap the full competitive potential in those markets. We have further plans to expand into other major metros and the process of identification of suitable partners in other cities will continue through the new year of 2010," Tata Motors Passenger Car Business Unit President, Rajiv Dube, said.

The newly appointed dealers are in the process of setting up their sales and after sales service infrastructure and are expected to be fully operational by the second quarter of 2010, the release said.

Tata Motors currently distributes the Jaguar XF, Jaguar XFR & XKR to which the new Jaguar flagship XJ will soon be added as well as Land Rover's new 2010 model year range - the Free Lander 2, Discovery 4, Range Rover Sport and the flagship Range Rover - in India, the company said.