People's addiction to networking sites rising: Study



Chicago: People's addiction to social networking sites is fast on the rise, according to a study which said an increasing number of Facebook and Twitter users check their accounts first thing in the morning while some look at their social media messages even while having sex.

The study conducted by consumer electronics shopping site Retrevo said 53 per cent of people surveyed check their Facebook/Twitter accounts as soon as they get up in the morning, even "before getting out of bed". Nearly 31 per cent say "this is how I get my morning news".

"What is it about social media that causes people to spend so much of their precious time trading information with friends, family and even giant corporations? Of course, we already know the answer; it is fun and can be rewarding both socially and financially," Retrevo's Director of Community & Content Andrew Eisner said.

The Gadgetology study asked consumers how they felt about being interrupted at various times and occasions for an electronic message. While 33 per cent said they did not mind being interrupted by message updates "during a meeting", 76 per cent said they can take a break from their meal to check their accounts.

17% said they would read a message on Facebook or Twitter during sex, while 63 per cent said they would check out a message while in the toilet.

34% of the respondents said they would check their social networking accounts first thing in the morning, before switching on the TV. About 30 per cent of those surveyed said they check or update their Facebook/Twitter accounts whenever they wake up in the night.

People under the age of 25 were more likely to lose sleep keeping an eye on their friends' posts during the night, the study said. iPhone owners stand out in this study as more involved with social media. They use Facebook and Twitter more often and in more places.

"With over 31 per cent of social media users saying checking Facebook and Twitter first thing in the morning is how they get their morning "news", could we be witnessing the first signs of social media services beginning to replace 'Good Morning America' as the source for what's going on in the world?" the study said.

In more evidence that social media is becoming addictive, 56 per cent of its users said they need to check Facebook at least once a day, while 29 per cent said they can go only a couple of hours without checking their accounts.

35% said they have to check their accounts at least a few times in a day. The sample size for the survey was over 1000 people across the United States.

According to Facebook, it has more than 400 million active users across the world. Some estimates say Twitter ended 2009 with over 75 million user accounts.

PTI