Facebook buys face recognition startup, Face.com
New Delhi: Facebook has acquired a startup specializing in software that lets computers recognize people's faces in digital images, ' Face.com', the company confirmed Monday.
Face.com announced the acquisition in a blog post saying that it will continue to support the developers who use its product to power their apps on smartphones and cameras which are commonly used to snap pictures and post them on to the social network.
"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers – that's all we've ever wanted to do," Face.com said in a blog post.
However, Face.com did not disclose how much the leading social network paid or what its plans are for the company.
"Like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph," Face.com added in the blog post.
The news comes several weeks after reports of a Facebook acquisition first made the rounds, and about two months after Facebook shelled out a reported $1 billion for photo-sharing service Instagram.
Face.com said its "mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people's lives, and incorporate remarkable technology into everyday consumer products."
Facebook has already hit some roadblocks when it comes to facial-recognition technology. The social network announced plans for photo-related facial recognition in December 2010, which was intended to make it easier for people to tag photos of friends.