Airtel not to renew sponsorship contract with BCCI
Mumbai: Telecom major Airtel has decided against renewing the title sponsorship contract with the BCCI for India`s international matches at home leading to BCCI calling a marketing committee meeting here on Thursday.
The BCCI marketing committee headed by Union Minister Farooq Abdullah will meet here tomorrow to decide on the new title sponsors and will be inviting new tender bid documents from corporate houses who are willing to become series sponsor for India`s next round of home fixtures.
Airtel had won the rights as series sponsors for all international and domestic matches played in India from September 1, 2010 to March 31, 2013 for a consideration of Rs 3.33 crore per match.
As existing sponsors, BCCI gave Airtel three months` grace period to renew its contract. With the company opting not to renew its contract, a 23-member BCCI panel under chairmanship of Abdullah will now decide on the modalities of the tender invitation process.
Airtel bid for series sponsorship after they lost out on the team`s title sponsorship in July 2010. When the bid documents for the team`s title sponsorship were opened for the period from July 1, 2010 to December 31, 2013, Sahara India Pariwar bagged the rights for the 42-month window at Rs 3.34 crore per match. Airtel, the other bidder, had quoted Rs 2.89 crore per match.
More from India
More from World
More from Sports
More from Entertaiment
- Trouble mounts for Salman Khan as driver reiterates that actor killed blackbuck
- PM Modi to chair NITI aayog meeting today
- Narsingh Yadav dope scandal: NADA set to announce verdict today
- Protests in Kashmir were fuelled by LeT: Hafiz Saeed
- Cabinet approves changes to GST Bill, drops 1% additional tax
- Union Home Minister Rajnath Singh to visit Pakistan in August for SAARC meet
- Dope scandal: Narsingh Yadav's Rio Olympics fate hangs in balance as NADA set to pronounce verdict today
- Indo-US counter-terrorism joint working group to meet today
- Hillary Clinton more qualified than anyone to serve as US president: Barack Obama
- Rahul Gandhi likely to speak on price rise in Lok Sabha today