BCCI to decide on team sponsors; stiff competition detected

Zeecric Bureau

Mumbai: BCCI’s marketing committee is to meet on Monday to wrap up the much-delayed team sponsorship details for which the BCCI issued a tender notice inviting bids.

"The marketing committee of the BCCI will meet on the 31st to decide on the team sponsorship. It will be chaired by the President (Shashank Manohar)," BCCI officials told reporters.

BCCI’s deal with Sahara Group for team sponsorship is coming to an end next month-end and it has invited bids from companies for sponsoring four Indian squads, including the much sought-after men’s outfit.

The Board has fixed Rs 2.25 crore as the base price per match for the bids for all three formats for the men’s outfit, Tests, ODIs and T20s, it was learned.

Anil Ambani may not have an IPL team, but the multi-millionaire industrialist is vying for Team India’s sponsorship, for which the Board of Control for Cricket in India (BCCI) had invited tender today.

It’s learnt that Anil Dhirubhai Ambani Group (ADAG) has bought the tender from BCCI for Team India’s sponsorship.

BCCI sources informed that along with ADAG group, Hero Honda had also bought the tender form yesterday.

Though the officials from both the companies are tightlipped about the sponsorship pact, sources in the industry confirmed that both the groups are likely to bid for the multi-crore deal.

Submission of the bids has also to be done as per conditions outlined and the Board reserved its rights "to cancel or amend the entire bidding process at any stage and to reject any and/or all bids without providing any reasons, including calling for a re-tender."

Sahara, which has supported the Indian team for several years as its main sponsor, recently bid successfully for the new Pune IPL franchise for a staggering Rs 1700 crore.

Sahara will review its sponsorship to the Indian cricket team, Group chief Subroto Roy had said after winning the IPL franchise bid on March 23.

Sahara had bagged the sponsorship for the Indian cricket team for Rs 400 crore for a four-year period ending December 2009, and agreed to continue for six more months as BCCI could not find any sponsors.


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