Melbourne: The legal wrangling over what was claimed to be "exploitation" of cricket legend Sir Donald Bradman`s name for selling cookies is finally over with the dispute settled out of court.
Bradman`s son John and two other executors of his estate had taken law firm Allens Arthur Robinson to court for, what they claimed, "negligence in assigning Sir Donald`s name to the Bradman Foundation."
John was, in fact, furious when the foundation licensed an Australian food company to market "Bradman" chocolate chip cookies in India in 2005.
At that time, the Bradman family issued a statement saying, the legendary player was "a loved and missed family member, not a brand name like Mickey Mouse".
But the foundation rejected the family`s objections saying that Bradman, who died in 2001 at an age of 92, would not have had any problem with the venture.
The case went to trial yesterday in the South Australian Supreme Court but as both the parties entered negotiations, the proceedings were delayed, media reported.
After the settlement, John said he was pleased that the matter had finally been closed.
"This has been a long-running matter which has been very important to the Bradman family and we are very pleased with the outcome," he said.