Johannesburg: The England and Wales Cricket Board (ECB) is looking for a new sponsor for the national team after current sponsor Brit Insurance made it clear they would not renew its contract when it expires in early 2014.
The company`s name appears on all England playing and training kits under a four-year agreement signed in 2010.
The contract is due to expire at the end of the 2013-14 Ashes series in Australia.
“We hope to find someone before spring 2014,” the Sports24 quoted ECB commercial director John Perera, as saying.
“If the logistics work and someone came in early we could do something in time for the (2013-14) Ashes down under,” he added.
Perera estimated that the existing deal with the Brit Insurance was worth up to 18 million pounds.
English cricket will enjoy a high profile next year after the London Olympics overshadowed this season’s Test series with South Africa, a battle for world number one status.
The England team host Australia in a five-Test Ashes series in the middle of next year before the two teams clash again down under in 2013-14.