Every sixer at WC to help unprivileged children in India

Last Updated: Feb 20, 2011, 13:48 PM IST

New Delhi: Delhi`s batsmen--Virendra Sehwag and Virat Kohli--who smashed seven sixes in the opening match yesterday not only gave a joyful moment to cricket lovers but to many underprivileged children, too.

For the 10 sixes that were hit in the very first match of the ICC World Cup between India and Bangladesh, Reliance Life Insurance would be donating Rs 2.5 lakh to around 300 underprivileged children.

In an interesting philanthropic initiative for fighting illiteracy, the private sector insurer will contribute Rs 25,000 for every `six` scored in the World Cup.

Going by the number of sixes hit by the batsmen during the last World Cup four years ago, there could be `sixes` worth close to Rs one crore in the international tournament that began on February 19 due to the initiative.

Reliance Life Insurance has joined hands with the International Cricket Council (ICC) and Room to Read a global non-profit organisation promoting literacy and gender equality in education for this campaign.

The total donation collected from this campaign, named `Boundaries for Books`, will be made to Room to Read, towards establishing libraries and providing local language and English books to underserved children across India.

The money contributed for every single six would help providing at least 30 children access to fully functional libraries with books and trained teachers.

In the first match, Sehwag smashed five sixes in his memorable innings of 175, while Virat Kohli also hit two balls over the ropes in his magnificent century on his debut appearance at the ICC Cricket World Cup.

Three Bangladesh players, Tamim Iqbal, Zunaed Siddique and Roqibul Hassan, also hit sixes, meaning Reliance Life Insurance donated Rs 250,000 at the opening game.

Reliance Life Insurance is part of Anil Ambani group`s financial services arm Reliance Capital.

Among others, the initiative has been supported by Sachin Tendulkar, M S Dhoni, Ricky Ponting, Angelo Mathews, Dale Steyn and Shane Watson.