Factbox - World Cup sponsorship V prize money
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Last Updated: Monday, March 28, 2011, 00:00
  
Factbox - World Cup sponsorship V prize moneyNew Delhi: India, Sri Lanka and Bangladesh are co-hosting the 10th edition of the Cricket World Cup. We take a look at the commercial development of the tournament since it was first held in 1975.

1975:

Hosts: England

Trophy: 47 cm high, 2.5 kg sterling silver trophy

Sponsored by Prudential Assurance Company (100,000 pounds)

Total prize money: 9,000 pounds (9% of sponsorship money)

Winners: West Indies (4,000 pounds)

1979:

Hosts: England

Lower crowd attendance due to a wet summer; ticket prices had more than doubled from 1975

Sponsored by Prudential Assurance Company (250,000 pounds)

Prize Money: 25,900 pounds (just over 10% of sponsorship money)

Winners: West Indies (10,000 pounds)

1983:

Hosts: England

Sponsored by Prudential Assurance Company (500,000 pounds)

Prize money: 66,200 pounds (approx 13.5% of sponsorship)

Winners: India (20,000 pounds)

1987:

Hosts: India and Pakistan

Trophy: Gold plated cup, studded at the top with diamonds and flags of all participating nations embossed all round

Sponsors: Reliance Industries (2.17 million pounds)

Gross earnings: 7 million pounds in earnings

Prize money: 99,300 pounds (approx 4.5% of sponsorship)
Winners: Australia (30,000 pounds)

1992: Hosts: Australia and New Zealand

Trophy: Waterford crystal globe

Sponsors: Benson and Hedges (3 million pounds)

Prize money: 118,000 pounds (approx 4% of sponsorship)

Winners: Pakistan (20,500 pounds)

Player of the tournament: Martin Crowe (New Zealand) won a Nissan 300 car

1996:

Hosts: India, Pakistan and Sri Lanka

Sponsors: Wills (8 million pounds)

Television rights: World Tel for 13.8 million pounds.

Everything -- stadium advertising rights, hoardings, sightscreens, airline and hotel partners, computer and photography partners, hospitality tents -- had a price tag associated to it.

Prize money: 200,000 pounds (approx 2.5 percent of sponsorship)

Trophy: 70 cm sterling silver trophy

Winners: Sri Lanka (30,000 pounds)

Player of the Tournament: Sanath Jayasuriya (Sri Lanka) won an Audi 4 car

1999

Hosts: England

Trophy: 60 cm, 11 kg, silver and gilt cup, featuring a golden globe held by three silver columns. Became the permanent trophy.

Sponsors: Emirates, Natwest, Pepsi, Vodafone (11 million pounds)

Television rights: 23 million pounds

Prize money: 600,000 pounds (approx 5% of sponsorship money)

Winners: Australia (180,000 pounds)

Player of the tournament: Lance Klusener (South Africa) won a Daewoo Musso car2003

Hosts: South Africa, Zimbabwe, Kenya

Sponsors: Global Cricket Corporation (GCC) won the rights for 2003 and 2007 World Cups, and put in USD 550m for the two World Cups, including television rights (approximately 170 million pounds for each World Cup)*

Prize money: 3 million pounds (approx 1.4% of sponsorship)

Winners: Australia (1.2 million pounds)

Player of the tournament: Sachin Tendulkar (India) won a golden bat

2007

Hosts: West Indies

Sponsors: Global Cricket Corporation (GCC) (* see 2003 entry)

Prize money: 3 million pounds (approx 1.4% of sponsorship)

Winners: Australia (1.4 million pounds)

Player of the tournament: Glenn McGrath (Australia) won a diamond studded cricket ball

2011

Hosts: India, Sri Lanka, Bangladesh

Sponsors: ESPN have secured television rights (2 billion pounds) with event to be telecast in 220 countries

Prize money: 6 million pounds

Winners: 1.9 million pounds

Bureau Report

First Published: Monday, March 28, 2011, 00:00


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