Mumbai: The International Cricket Council (ICC) named world`s leading lubricant company Castrol as its official performance partner for the next five years.
ICC has entered into an agreement, which awards Castrol a worldwide rights package from 2010 to 2015 and it will include the 2011 World Cup, which will be jointly hosted by India, Sri Lanka and Bangladesh.
The partnership will also extend to other ICC events, including the 2015 World Cup, an ICC release said today.
"This is a fantastic news for our great sport. For us to attract a commercial partner of Castrol`s calibre is another indication of the excellent reputation and healthy state of international cricket.”
"It reconfirms how top brands want to be associated with cricket and its great spirit. Even in these challenging times cricket`s popularity among spectators, broadcasters and sponsors is as strong as ever," ICC Chief Executive Haroon Lorgat said.
"Cricket is a sport that is passionately followed across many parts of the world. While no other game touches the hearts and minds in the Asian sub-continent as cricket does, the game is also very popular in many other important Castrol markets like Australia, South Africa and the UK," Castrol`s Regional Vice President (Asia and Pacific Region) Naveen Kshatriya said.
"We are indeed delighted to partner with the ICC. We intend leveraging this association to help bring into our fold millions of new consumers in the coming years," he added.