KKR launches brand campaign for IPL 6

KKR launches brand campaign for IPL 6

Last Updated: Thursday, March 21, 2013, 15:56
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KKR launches brand campaign for IPL 6Kolkata: Defending IPL champions Kolkata Knight Riders launched a new slogan today - `One Team One Pledge` - as their brand campaign ahead of the sixth edition of the mega-tournament starting April 3rd.

The slogan will now feature alongside the signature KKR anthem of `Korbo Lorbo Jeetbo`.

"We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the `Team KKR` concept." KKR CEO and MD Venky Mysore said in a press release issued in Kolkata.

"No individual is bigger than the team. Our new theme - One Team One Pledge - is consistent with this philosophy as well as KKR`s continued commitment to the promise of `Korbo Lorbo Jeetbo`," he said.

The new design makes extensive use of typography and will feature across KKR`s advertising, media and outdoor and indoor branding.

The season six of the cash-rich tournament will be held from April 3 to May 26.

PTI


First Published: Thursday, March 21, 2013, 15:56

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eshwarkhan - vijaywada
sunries u all gays all best
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Mohammed Abdul Waris - Hyderabad Daccan
All over world peoples prayers KKR IPL6 season so good entertainment and WIN EVERY MATCH AND FINAL WIN
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Mohammed Abdul Waris - Hyderabad Daccan
Inshalla IPL6 season WIN KKR
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