Mumbai: Indian Premier League franchise, Mumbai Indians (MI), along with gaming and experience centre `Smaaash` today launched a co-branded card called `Akkha Mumbai Khelega`.
The Mukesh Ambani-owned team has also launched a hangout lounge called `Mumbai Indians ka Adda` for its fans at Smaaash.
As part of the tie-up, the Akkha Mumbai Khelega card provides the fans of the team an opportunity to face their favourite MI bowlers virtually at the gaming centre.
Senior India batsman and Mumbai Indians` iconic player, Sachin Tendulkar and MI`s chief coach John Wright were present at the launch.
"MI ka adda is one of the key fan engagement initiatives this year. MI ka adda will be a platform for all our fans to come together and show their support to the team," a Mumbai Indians spokesperson said.
MI will be led by former Australian skipper Ricky Ponting in the T20 tournament, commencing on April 3, this season. The team will start its campaign against Royal Challengers at Bangalore on April 4.
MI`s first home game is scheduled on April 9 against Delhi Daredevils after their second away game against former champions Chennai Super Kings on April 6.
First Published: Thursday, March 28, 2013, 22:08