IPL 2012: Cumulative viewership all time low

Zeenews Sports Bureau

New Delhi: Contrary to what experts are saying about IPL’s popularity, the IPL`s fifth season has registered a fall in total viewership and television ratings for the opening six games in comparison to IPL 4 in 2011.

The cumulative viewership has also gone down for the first time in five years of its inception back in 2008. So far, 90.1 million people have watched the matches of IPL in comparison to 101.77 million last year, according to Tam Media Research, a leading television ratings agency in India.

Television Viewer Ratings (TVR) registered 18.7%, with the opening six games posting an average TVR of 3.76 compared to 4.63 last season.

The opening ceremony of the IPL 2012 also failed to attract huge viewership and it registered all time low Television Ratings (TVR) in comparison to its earlier editions.

Before the start of the season five of the cash-rich league people were doubtful about its success on the backdrop of Team India’s horrible show in overseas Test series in England and Australia. Most of the experts and former cricketers were of the opinions that IPL was one of the reasons behind Indian batsmen’s vulnerability in playing good fast bowling.

Some even consider the T20 league to be a short-cut route to attain money and fame.

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