Maha govt lauds Sachin for not endorsing liquor ad

Last Updated: Dec 28, 2010, 23:42 PM IST

Mumbai: The Maharashtra government has commended master blaster Sachin Tendulkar for refusing to endorse a liquor brand.

In a letter to the legendary batsman, Minister of Social Justice Department Shivajirao Moghe lauded him for turning down a whopping Rs 20 crore-offer to promote a top liquor brand.

"We appreciate Sachin that he is helping us indirectly in the de-addiction campaign run by the government and also setting up an example for others," Moghe told reporters.

Sachin, an idol to crores of youths, has shown that he is a responsible citizen of the society and stuck to his principles by rejecting a huge amount, Moghe said.

"I expect that other famous personalities would also follow the foot steps of Sachin and make the society addiction-free," the minister said.

He also said the government was drafting a de-addiction policy.

"We want to keep away youth from liquor or cigarettes addictions and therefore drafting a policy," Moghe said.

PTI