Mumbai: The Maharashtra government has dropped its plans of roping in Sachin Tendulkar as the state`s brand ambassador, Tourism Minister Chhagan Bhujbal said on Friday.
"The issue has closed now, it is impossible. We (government) also thought that we shouldn`t insist him (Sachin) much. He belongs to the whole country," he told reporters here.
A few months ago, the Maharashtra Tourism Department Corporation had sent a letter to Tendulkar asking him to be the brand ambassador of the state.
However, the 38-year-old cricketer did not respond to the letter, officials said.