Dhoni is world's 9th most marketable athlete, beats Ronaldo, Messi
After being included in its list of 100 highest-paid athletes in the world by Forbes magazine earlier in the year, Mahendra Singh Dhoni has now found place in London School of Marketing's list of most marketable sports persons in the world.
New Delhi: After being included in its list of 100 highest-paid athletes in the world by Forbes magazine earlier in the year, Mahendra Singh Dhoni has now found place in London School of Marketing's list of most marketable sports persons in the world.
India's ODI skipper is 9th on the list, ahead of world football superstars Cristiano Ronaldo and Lionel Messi.
As per the study, the Indian wicketkeeper-batsman also beat sporting legends like Usain Bolt and Kobe Bryant.
17-time Grand Slam champion Roger Federer topped the list, while Tiger Woods was ranked second.
Other notable names on the list included Novak Djokovic, Phil Mickelson and LeBron James.
According to a report on ATP's official website, London School of Marketing's study came up with a list after taking into consideration brand value of the athletes, their annual income from sponsorships as a percentage of their total earnings, and social media influence.
Earlier, Dhoni was ranked 23rd on the Forbes list of The World's Highest-Paid Athletes 2015, dropping a notch from his ranking of 22 last year.
Dhoni's total earnings stood at USD 31 million, including amount from salary/winnings at USD 4 million and endorsements worth USD 27 million.
Top 20 most marketable sports stars:
1. R Federer (SUI) Tennis
2. T Woods (USA) Golf
3. P Mickelson (USA) Golf
4. L James (USA) Basketball
5. K Durant (USA) Basketball
6. R McIlroy (NIR) Golf
7. N Djokovic (SRB) Tennis
8. R Nadal (ESP) Tennis
9. MS Dhoni (IND) Cricket
10. C Ronaldo (POR) Football
11. K Bryant (USA) Basketball
12. M Sharapova (RUS) Tennis
13. Lionel Messi (ARG) Football
14. Usain Bolt (JAM) Athletics
15. Neymar (BRA) Football
16. Andy Murray (GBR) Tennis
17. Kei Nishikori (JPN) Tennis
18. Derrick Rose (USA) Basketball
19. Floyd Mayweather (USA) Boxing
20. Serena Williams (USA) Tennis