New Delhi: Virat Kohli is one of the most marketable and successful athletes in the world at the moment.
Thanks to the 27-year-old's heroics on the pitch, every big brand wants to tie up with India's Test skipper.
Kohli's income from endorsement deals outshines what he makes from cricket by a handsome margin.
Based on current form, Virat is up there with the likes of Ranbir Kapoor when it comes to brand value.
Despite this phenomenal success, the Delhi lad is scared about his future on the financial front.
“I’ve begun to think about my future. About how to secure it. Money doesn’t motivate me, but it’s important. I’ve gotten accustomed to a certain financial environment. It’s important to sustain that. I’ve seen so many athletes bankrupt at the end of their career. It’s scary,” he told GQ magazine.
The stylish right-hander earned a reported 100 crores last year and going by performances in 2016, that number will only soar in the coming days.