Mumbai: Indian cricketer Rohit Sharma has joined the People for Ethical Treatment of Animals (PETA) to support sterilisation of homeless cats and dogs.
Sharma will star in a new PETA campaign that shows him and a small dog peering into the camera next to the caption "Bat for Animals! Sterilise Cats and Dogs".
The campaign image was shot by ace photographer Gaurav Sawn and Sharma's make-up and hair were done by Neha Kamra.
Sharma discussed his thoughts on the campaign in an exclusive PETA interview.
"Sterilisation is important because I feel that if we can stop (the homeless-animal crisis), there will be control of population among the street dogs," Sharma said.
This isn't the first time that Sharma has signed up with PETA to help animals. In March last year, he shot an ad slamming elephant abuse in circuses.