Telecom companies compete for series sponsorship

Mumbai: Four corporate houses from the telecom sector are in the race for bagging the series sponsorship rights of the Cricket Board.

Telecom service providers Airtel and Idea Cellular, along with handset manufacturers Karbonn Mobile and MicroMax, are in the fray for securing the series sponsorship rights for the period 2010-2013, BCCI secretary N Srinivasan said in a media release on Thursday.

These four had submitted the bids before 5pm today from the ten corporates who had picked up the Invitation to tender from the BCCI (costing Rs 2 lakh), Srinivasan said.

The financial bids will be opened at the Board`s marketing committee meeting at its headquarters here on Friday, he added.

The Board had issued the tenders on August 11 for sponsorship of Tests, ODIs and Twenty20 Internationals in India and featuring the hosts for 31 months beginning this September.

The reserve price has been fixed as Rs two crore per match, according to BCCI`s CAO Prof Ratnakar Shetty.

The Board has debarred agencies, including those engaged in audio-video production services of live cricket, from participating in the bidding or representing any corporate entity in the process.


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