Tendulkar’s tweet gets enormous cash for charity

Updated: May 28, 2010, 12:42 PM IST

Mumbai: A simple message from Sachin Tendulkar on his twitter page is enough to raise Rs 1.25 crore in two weeks and the beneficiaries would be the children of the veteran batsman`s project "Sachin`s Crusade against Cancer in Children".

"Sachin just tweeted once two weeks ago and overnight lakhs came in donations. Over Rs 125 lakhs have been collected," Dr P Jagannath of the "Crusade against Cancer Foundation" said at a press conference.

"This is an astounding figure and is probably the highest that has been collected by a single celebrity in India for a single fund raising event," Dr Jagannath said, adding he had approached Tendulkar through his wife Anjali for the cause.

"I approached Dr Anjali Tendulkar who is a paediatrician and known to me through some friends. She convinced Sachin for this cause," he said.

"In the last one week itself over Rs 30-40 lakhs have been collected for the project which reaches those in the low income group in India. An expert panel will access the medical and financial needs and offer better treatment as well as the dosages," he said.

The project is close to the champion batsman`s heart and Tendulkar issued a statement terming it "as the most satisfying contribution" in his life.