London: Alex Oxlade-Chamberlain has slammed claims by Roy Keane that Arsenal`s players are more interested in selfies and six-packs than winning trophies.
Keane was highly critical of what he perceives as a culture of self-obsession among Arsene Wenger`s squad.
The former Manchester United captain, who now works as Republic of Ireland assistant boss, claims a lack of focus on playing matters will once again stop Arsenal winning a first English title since 2004.
But the Gunners made a statement of intent on Sunday when they defeated champions Chelsea 1-0 in the Community Shield thanks to a fine goal from England midfielder Oxlade-Chamberlain.
And, while the 21-year-old accepts many of Arsenal`s players are all fully immersed in the modern social media culture, Oxlade-Chamberlain insists that does not make them any less determined to deliver on the pitch this season.
When asked about Keane`s comments, Oxlade-Chamberlain said: "It is a new era, isn`t it? Some people do it, some don`t. We are serious about winning trophies.
"Personally, and I can speak for the rest of the squad, we have been serious every single year I have been at the club about winning trophies.
"You can see that on the pitch when we are playing, through the season.
"A lot of people don`t see when we lose and go through tough times how upset and disappointed we are.
"We have always wanted to win trophies and in the last years we have won a few. This season we want to go that one better."