Atletico official in city for ISL Kolkata`s team branding

PTI| Last Updated: Jun 27, 2014, 19:20 PM IST

Kolkata: A key official of the Atletico Madrid`s marketing and sales team today held a meeting with their city partners ahead of the ISL Kolkata franchise`s grand unveiling here on July 7.

Javier Martinez, the managing director of the business development marketing and sales at the Spanish club, met the city-based co-owners of Atletico de Kolkata to discuss the team branding and marketing aspects.

"We had positive discussions to chalk out some key team branding strategies," a team source said.
The team branding exercise also includes preparing a theme song and selecting a jersey which are likely to be unveiled on July 7.

As Chief Minister Mamata Banerjee would be present at the function, the Atletico de Kolkata owners are awaiting a green signal from the state secretariat, Nabanna, for the July 7 programme.

"We will get a final word from the secretariat by July 1 (Tuesday) for the programme to go ahead on July 7," the source added.

The Kolkata franchise is owned by a heavyweight consortium of former Indian cricket captain Sourav Ganguly, stock broker Utsav Parekh, Harshavardhan Neotia of Ambuja Neotia Group, Sanjeev Goenka of RP-Sanjiv Goenka Group and La Liga champions Atletico Madrid.

The consortium goes by the name of Kolkata Games and Sports Private Limited for the upcoming franchise-based football league scheduled to be held from September to November.