Coming to a Serie A match near you, film ads on shirts

Sampdoria`s shirts will be turned into billboards for the latest cinema releases by the club`s movie producer president Massimo Ferrero.

Reuters| Last Updated: Sep 13, 2014, 09:13 AM IST
Coming to a Serie A match near you, film ads on shirts

Milan: Sampdoria`s shirts will be turned into billboards for the latest cinema releases by the club`s movie producer president Massimo Ferrero.

The club currently have no shirt sponsor so Ferrero has struck a deal with a distribution company to display film titles instead for the next three weeks.

Their shirts will be emblazoned with `Sin City 3D` for Sunday`s Serie A match against Torino.