Parma coach Roberto Donadoni admitted he was left feeling "impotent and embarrassed" after the Serie A strugglers` 7-0 drubbing by champions Juventus on Sunday.
Ahead of Roma`s late home game against Torino, Juve stretched their lead to six points after Fernando Llorente, Carlos Tevez and Alvaro Morata hit a brace each, with Stephan Lichsteiner grabbing one of his own in a one-sided contest.
The pressure had eased on under-fire Donadoni when Parma battled to only their second win of the campaign when they beat a stuttering Inter Milan 2-0 last week.
But the shine of that victory was rubbed off in unforgiving fashion on a rainy afternoon in Turin as Juve romped to their biggest Serie A winning margin since a 7-0 rout of Ascoli in 1983.
Donadoni, who was sacked as coach of Italy after failing to lead the then world champions past the quarter-finals at Euro 2008, told Radio Rai: "I`ve never suffered a 7-0 defeat as coach. It`s fairly easy to explain: we faced a great Juve side and we simply didn`t show up.
"All you`re left feeling is impotent and embarrassed after a game like that. I`m more concerned about what happened in this game, our league standing is only consequential."
Parma are now propping up the table as their season goes from bad to worse.
The `Ducali` finished sixth in Italy`s top flight last season to secure a place in the Europa League, only to be barred from the competition by Serie A bosses over the late payment of a tax bill.
Parma`s woes then deepened at the start of the season when influential French winger Jonathan Biabiany was ruled out indefinitely due to a heart problem, cardiac arrhythmia.
The club have also been without defender Mattia Cassani after he was diagnosed with a back problem that could keep him out for another two months.
Parma`s biggest defeat to date had been a 5-0 rout to Inter in 2012. On an historic but black day for the club, captain Alessandro Lucarelli was quick to ask fans for forgiveness.
"The self-belief the win over Inter gave us is gone. Everything is our fault. We started badly and after their third goal the heads just dropped," he told Sky Sport.
"We made so many mistakes, me included. We have to all sit down and reflect, but it`s best to wait for things to cool down first."
Parma`s win over Inter last week intensified calls for the sacking of Nerazzurri coach Walter Mazzarri.
Now Donadoni is feeling the heat and he admitted the pressure in forthcoming games at home to Empoli, away to Palermo and at home to Lazio, will test his players` mettle to the full.
"It will be difficult but we have no choice. We have to go into the next games with a positive attitude, dig as deep as possible," he said.