Steep rise in Euro 2012 viewership in metros

Mumbai: The first four games of UEFA Euro 2012 Football Championship have seen a jump of over 50 per cent in television viewership in the six metros as compared to the previous edition four years ago, according to Neo Sports on whose platform it is being broadcast in India.

"The viewership rating for the first 4 games of UEFA Euro 2012 has seen a phenomenal growth of 53 per cent over the last edition," said a release from the channel.

Besides the steep growth in ratings in the metros, the pan India viewership for the tournament that commenced on June 8, has also increased by 25 per cent and the total tune-ins have increased by 34 per cent as compared to Euro 2008, according to the release.

"The opening numbers are fantastic and the high viewership growth over the last edition is a good indication of the growing popularity of Football," said broadcaster`s COO Prasana Krishnan.

He is expecting the ratings to rise during the latter stages of the 16-team tournament, which will conclude on July 1.