Milan: Sinisa Mihajlovic said it was time for AC Milan to be feared again on his official presentation as coach of the fading seven-times European champions on Friday.
The Serb, who resurrected Sampdoria during one-and-a-half seasons with the Genoa club in his previous job, became Milan`s fourth coach in just over 18 months as he was presented alongside club president Silvio Berlusconi.
Milan have endured a miserable past two seasons, missing out on European football both times, and the club leadership has looked rudderless.
"The only way I can win over the fans is hard work," Mihajlovic told reporters.
"Milan have always been a side to be feared and I want that Milan side back. I want my Milan team to instil fear in other teams.
"We will be like our motto, a team of devils, red like fire and black like the fear we will instil into our opponents. I am convinced that we can achieve good things this season."
Unlike the previous two incumbents Clarence Seedorf and Filippo Inzaghi, Mihajlovic has no previous connections with Milan.
The 46-year-old played for AS Roma, Sampdoria, Lazio and Inter Milan and has coached Bologna, Catania, Fiorentina and Sampdoria.
"This is a club that has an enormous history. I am not part of the Milan history, so I thank the club for the faith in me," he said.
"It has been a couple of difficult seasons for Milan and I want to take them back to the top.
"The club are working very hard on the transfer market. The president is doing everything he can to give me everything I ask for.
"There isn`t another ambitious project as this in Italy right now. You have to aim high, but the name is not enough. You have to respect it."