Nike runs first new Tiger ad since sex scandal

Last Updated: Thursday, April 8, 2010 - 11:01

Zeenews Bureau

Washington: Disgraced golf superstar Tiger Woods debuted in his first new television ad since embarrassing revelations about extra-marital affairs emerged.

The advertisement for Nike – that aired on the eve of Woods`s much-anticipated return to competitive golf after a five-month layoff - featured a voice recording of the golfer`s late father appearing to talk about the golfer`s personal woes.

"I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything," the voice-over said.

Woods has admitted an adultery scandal that has seen more than a dozen women claim sexual relationships with the married father of two, destroying the squeaky-clean image that made Woods the world`s first billion-dollar sportsman.

Nike reportedly paid Woods around 40 million dollars a year.

Sponsors had sought to distance themselves from the troubled star as sordid details of his person life emerged.

But as Woods embarks on his comeback this week - teeing off at Augusta National Golf Club for the Masters - his star-appeal could be too much for firms to shun.

Play begins on Thursday, with Tiger facing 95 rivals trying to deny the world`s number one golfer a 15th major title.

First Published: Thursday, April 8, 2010 - 11:01

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