Ferrari unveil new logo, retain Marlboro brand

Updated: Jul 08, 2010, 21:24 PM IST

Madonna di Campiglio: The Ferrari Formula One team unveiled a new logo on Thursday to replace a discarded `bar code` design that critics said represented subliminal advertising for cigarette sponsor Marlboro.

Team boss Stefano Domenicali told reporters at the British Grand Prix that the new red-and-white logo would be introduced on the cars, drivers` overalls and team uniform from Jan. 1 next year.

"This is a new trademark of Ferrari," he said, adding that Marlboro would remain part of the team`s official name next season.

"I can confirm that next year the team name will be the same -- Scuderia Ferrari Marlboro. No change."

Ferrari, the only Formula One team still sponsored by a tobacco company, removed the bar code design from their cars in May.

Bureau Report