New Delhi: Tata Global Beverages (TGB) Thursday announced its brand Tata Tea`s association with Formula One driver Narain Karthikeyan and his HRT team for the upcoming Singapore and Indian Grand Prix.
TGB aims to promote its tea business brand via the association, with prominent Tata Tea logos appearing on the F112 besides Karthikeyan`s helmet and drinking bottle during the Singapore (Sep 21-23) and India round (Oct 26-28).
Karthikeyan commented: "The Tata Group has supported me since my early days of competition so it is great to be associated with yet another world-class Tata brand. TGB`s support will go a long way to help us develop the car and achieve the best possible results during this part of the season."
Vikram Grover, vice-president, marketing, TGB, added: "Narain reflects the Indian youth`s latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign."