London: A number of British athletes have expressed dismay over the absence of a Union Jack flag on their kits for this month`s World Championships in Beijing.
The design for Great Britain`s kits at the London 2012 Olympics incorporated the Union flag, but the new design does not, being mainly blue with a large white V at the top of the vest`s front.
It features logos for kit manufacturer Nike and British Athletics, but not the British flag.
Britain`s Olympic long-jump champion Greg Rutherford led the backlash, tweeting a picture of his vest alongside the words: "Well this isn`t right ... Where`s the Union Jack!?!?"
He added: "A hasten to add (sic) I`m yet to find an athlete who wanted the change (from the 2012 kit). EVERY athlete I`ve spoken to wants the Union flag."
Kelly Holmes, a double Olympic champion in the 2004 Athens games, tweeted: "Totally agree. The Union Jack is iconic."
Other British athletes to voice their disapproval included multiple Paralympic champion David Weir, steeplechaser Eilish McColgan and Paralympic shot-putter Sam Ruddock.
British Athletics has not responded directly to Rutherford, but it did retweet an Instagram post from hurdler Cindy Ofili, who wrote: "Excited to have finally received my first full British Kit!! Thanks @britathletics".