New Delhi: Olympic Gold Quest, an initiative to support talented Indian sportspersons in their quest for Olympic medals, today signed a Memorandum of Understanding with the Confederation of Indian Industry to promote sports at the grassroot level through involvement of corporates.
The MoU, signed between CII Director General Chandrajit Banerjee an OGQ Director Geet Sethi, did not envisage any immediate infusion of money by the apex industrial body but a series of initiatives to raise funds for athletes, mainly with an aim at the 2016 and the 2020 Olympics.
Sethi said the MoU would lead to involvement of the corporate sector in the development of sports in the country.
"The huge network the corporate world has, it will help raise the funds so that more and more athletes get sponsorship from us. The partnership with CII will help reach the nook and corner of the country to spot talent," Sethi said.
He said in the next 10 years, India should aim to win Olympic medals consistently.
"The sporting identity of India should not depend on the cricket World Cup but to consistent success at the Olympics. Time has come for India to win Olympic medals consistently. We need much more corporate involvement in sports," said the former world billiards champion.
"We are not for conflict with national sports federations. We can`t provide the infrastructure or can`t do regulation of sports but want to be a movement in micro management of talented athletes in their endeavour to excel by giving immediate and professional assistance," he added.
Welcoming the MoU, CII Director Banerjee said, "CII is committed towards building India`s image as a sporting nation by encouraging corporate involvement in sports. By signing the MoU, the CII plans to promote corporate participation in this endeavour of OGQ."