French cosmetic firm latest to drop Pistorius’ advertising campaign

Johannesburg: Joining the list of fleeing sponsors of Paralympic star Oscar Pistorius, a French cosmetic firm has said that it dropping an advertising campaign featuring the ‘Bladerunner’ who is facing charges of killing his girlfriend Reeva Steenkamp on Valentine’s Day.

Pistorius had featured in ads for the cosmetic company Clarin’s ‘A*Men’ fragrance of the Thierry Mugler brand, which is part of the cosmetic group, Sport24 reports.

In view of the decision, Clarin’s had stated that Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Pistorius out of respect and compassion for the families implicated in this tragedy.

Several campaigns featuring Pistorius have been withdrawn since his arrest last week, with sports giant Nike and sunglasses maker Oakley also cutting ties with the athlete.