McDonald`s extends Olympic sponsorship to 2020

London: US fast food chain McDonald`s has extended its sponsorship of the Olympics for a further eight years, making it the official restaurant at Olympics venues until the 2020 Summer Games.

McDonald`s is one of 11 top sponsors who contribute an estimated USD 100 million (65 million pounds) each for every two-Games package of one winter and one summer Games.

"We are delighted that McDonald`s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves," IOC President Jacques Rogge said in a statement on Friday.

The move will help boost McDonald`s brand in fast-growing economies, with the 2014 Winter Games to be held in the Russian city of Sochi and the 2016 summer Games in Rio de Janeiro, Brazil. The 2018 Winter Games will be held in Pyeongchang, South Korea, with the 2020 summer venue yet to be decided.

The IOC does not want to see deals go past 2020 because it plans to reform its sponsorship programme beyond that date.

McDonald`s, an Olympic sponsor since 1976, began its involvement at the 1968 Winter Games when it flew hamburgers to US athletes in the French Alpine resort of Grenoble after they reported being homesick for American food.

The 2012 Summer Games will be held in London.

Bureau Report

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