Seoul: The organising committee of the 2014 Incheon Asian Games said Tuesday that South Korea`s pop group JYJ will act as the grand continental event`s publicity ambassador.
"We hope JYJ`s international fame will help increase Asian people`s awareness of the Incheon Asian Games and make the event a success," said Kim Young-soo, president of the organising committee.
JYJ is a three-member boy band, who travelled 15 cities across the country 2011-12 on a concert tour and drew an audience of over 210,000.
The Incheon Asian Games are slated from Sep 19 to Oct 4 in 2014 and will feature 36 events. It is also expected to attract 20,000 athletes and officials from 45 countries and regions of Asia.