New Delhi: Ace Indian shuttler PV Sindhu, who clinched a historic Silver medal at Rio Olympics 2016, continues to be the toast of the nation as she continues to attend plenty of functions and ceremonies.
The 21-year-old shuttler was showered with cash rewards as well as new endorsement deals ever since her arrival in India.
According to a report in The Times of India, Sindhu has now signed a three-year deal with sports management company Baseline that is said to be worth up to Rs 50 crore, the highest ever for any non-cricket player. (PV Sindhu, Sakshi Malik received only 1.66% of government's funds for Rio-bound athletes: Report)
Speaking to the newspaper, Tuhin Mishra, managing director and co-founder of Baseline, told TOI that Sindhu's success was there for all to see and also praised her humbleness.
"Her soaring popularity has attracted the attention of so many companies. In the next three years, we will work to maximise her value. Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," said Mishra.
Mishra also told the newspaper that several companies are keen to sign endorsement deals with Sindhu and they have finalised nine of them.
"Ever since Sindhu returned from the Olympics, so many people have been approaching her. In the last few days we've had intense discussion on whom to endorse. So far we have finalised nine companies. Maybe by the end of next week we will be signing with them. As for the rest, we are yet to take a decision," Mishra said. (BRILLIANT! This old photo perfectly sums up P.V. Sindhu's rise in world badminton)
Notably, Sindhu was in sublime form in Rio where she defeated several higher-ranked opponents before losing to World No. 1 Carolina Marin in women's singles final.
As a result of her hectic schedule, Sindhu has pulled out of the next week's Japan Open Super Series as well as the Korea Open Super Series starting September 27.
The Rio Olympics silver medalist was set to clash with the World No.1 Marin in the quarter-finals in Tokyo.