US basketball team Sacramento King launches website in Hindi

Last Updated: Saturday, November 9, 2013 - 09:09

Washington: A US based popular basketball team has launched Hindi version of its website as part of its effort to reach out to the large Hindi-speaking audience in India and in turn popularise the game in the country.

The Hindi-edition of the website for Sacramento King has been launched a few months after Indian American Vivek Ranadive acquired majority ownership in the team.

Ranadive said this this is part of his goal to make the Kings and NBA basketball a major attraction in India and in other Asian countries.

"A key facet of our ownership group`s vision is for the Kings to become India`s home team," Kings president Chris Granger said.

PTI

First Published: Saturday, November 9, 2013 - 09:09

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