Wellington: NRL club the New Zealand Warriors fined Konrad Hurrell NZ$5,000 ($4,350) on Wednesday after a sex tape of the high-profile centre and his soap-opera star girlfriend was leaked online.
Warriors chief executive Wayne Scurrah said Hurrell was "full of remorse" over the release of the video, which reportedly shows Hurrell and actress Teuila Blakely engaged in a sex act as the player is driving a moving car.
"While the incident involved two consenting adults, his action in sharing the content with others was unacceptable and inappropriate," Scurrah said in a statement.
He said the 22-year-old Tonga international should have known better.
"Every year since he has been with us, Konrad has attended social media seminars and workshops conducted by the NRL -- he knows the expectations but in this case he made a poor choice," he said.
Hurrell apologised over the scandal, which embarrassingly for the NRL blew up as the Australian-based organisation celebrates "Women in League" week ahead of Mother`s Day on Sunday.
"I`ve embarrassed the club, my team-mates, the members and most of all my family," he said.
Blakely, a well-known cast member on Kiwi soap "Shortland Street", confirmed to the New Zealand Herald this week that she was in the video, saying it was shot about two months ago but neither she nor Hurrell knew who posted it online.
"Yeah it was me, but it was a private video between me and Koni and it wasn`t meant to have been leaked," the 39-year-old told the newspaper.
"I accept what I do in my life, and neither of us are bothered about it. It was a tape between two people who have a lot of fun together."
NRL chief operating officer Jim Doyle said this week that the episode had the potential to damage the reputation of the league, which has worked hard in recent years to increase its appeal to women after players were involved in a string of unsavoury sex scandals.
"(If) it puts a mum off from their little kid playing, it puts a potential sponsor from spending millions of dollars in the game ... that has a negative impact on the whole game," he told Fairfax Media in Australia.