New Delhi: The World Kabaddi League, India's first international Kabaddi tournament, on Wednesday decided to continue to hold the remaining matches in India only, with the final slated to be held in Pakistan.
As scheduled, the finals will be played at Lahore, Pakistan. Fresh venues have been identified keeping in mind the audience response. Apart from Bhatinda, Mohali and Jalandhar in Punjab, the League will traverse to newer terrains with Bhopal and Mumbai as new venues added. The additions is strategic keeping in mind the high viewership ratings that WKL has been receiving ever since it reached India after a successful UK inaugural stint.
Commenting on the change of venue, Raman Raheja, CEO, WKL said, "We have got superb response of the league especially in Hindi Speaking Market (HSM) and the franchise owners were also of the view to go on with the league in India so that they could continue to build up the support, prime tv audience and popularity of the league. This is a positive move keeping in mind the momentum Wave WKL has built for Kabaddi amongst the elite audience."
Commenting on the announcement Pargat Singh, Commissioner, WKL said, "We have seen amazing acceptance of the league among the fans in India. Keeping in mind the popularity of the game, we have decided to continue to play rest of the matches in India. Pakistan will be our venue for the finals where the government has agreed to provide us full support."
The WKL matches are broadcast on Sony Six, the official broadcasting partner for the league in India. PTC is the international TV Broadcast partner for WKL across markets of North America, South America, United Kingdom and Canada. You Tube is the official global streaming partner of WKL.