World Kabaddi League claims better TV ratings than HIL, IBL

 Barely four weeks into its inaugural edition, the World Kabaddi League has proved to be a hit with the audiences, achieving better television ratings than the Hockey India League, its organisers claimed on Tuesday.

PTI| Last Updated: Sep 09, 2014, 14:27 PM IST
World Kabaddi League claims better TV ratings than HIL, IBL

New Delhi: Barely four weeks into its inaugural edition, the World Kabaddi League has proved to be a hit with the audiences, achieving better television ratings than the Hockey India League, its organisers claimed on Tuesday.

"After four weeks and 16 matches as of last weekend, the Wave WKL has already begun competing favourably with the ratings achieved by the Indian Badminton League and the Hockey India League and is emerging as second only to cricket," WKL said in a statement.

After four weeks of viewing, WKL has attained an all-India rating of 0.05, as compared to 0.03 for HIL's last edition and 0.028 for IBL's last edition. In India, the WKL is being shown live on Sony.

The ratings in the Hindi Speaking Market (HSM) is also similar with WKL managing to hold greater attention of the TV viewers. In the Punjab-Haryana-Chandigarh-Himachal market, where kabaddi is most popular, the margin of difference is greater with WKL managing a rating of 0.07 as compared to 0.03 of HIL and IBL.

"In terms of sheer viewership numbers Wave WKL has managed to get to approximately 16.3 million viewers and of these 11.4 million are in Hindi speaking markets and almost 2.6 million in the Punjab-Haryana-Chandigarh-Himachal market," the organisers stated.