Mumbai: Sports broadcaster Ten Sports on Friday said the World Wrestling Federation (WWE) has extended its television distribution agreement with the channel for five more years till December 31, 2019.
WWE is an American publicly-traded, privately-controlled entertainment firm that deals primarily in professional wrestling. Ten Sports had launched with WWE, in 2002 in India. "We are very excited to extend our long-standing successful partnership with WWE for the Indian sub-continent. Being the rights holder since 2002, we have seen WWE grow over the years to dominate the sports entertainment space, and with this new deal through 2019, we are confident of taking our partnership to the next level," Ten Sports CEO Rajesh Sethi told reporters.
In addition to broadcasts of WWE's flagship programmes like Raw, SmackDown, NXT, Ten Sports will also introduce a one-hour programme of Raw which will be customised for Indian audience and also the WWE Main Event.
The broadcaster also plans to launch the WWE content in multiple Indian languages and also bring back the WWE live events to India from next year. "India remains a strategically important market for WWE and we are thrilled to continue our long term partnership with Ten Sports. As the value of brand WWE and our content continues to increase around the world, the scale and scope of this new agreement illustrates our ability to drive a passionate and engaged audience as well as the potential we have for future growth," WWE Executive Vice President Gerrit Meier said.
WWE reaches 140 million viewers in India and about 3.3 million followers on Facebook. WWE wrestler Bad News Barrett was also present at the event.