Mumbai: Joining the millions of fans, who are hailing Sachin Tendulkar for his unprecedented feat of scoring 100 centuries in the international cricket, Aviva India has decided to start a contest for its employees and customers to congratulate the master batsman in person on his achievement.
"We congratulate Sachin on his 100th century in the international cricket. Sachin has always been a hero for
millions of his fans worldwide and this is another significant achievement for him and the cricketing world. His grit, determination and commitment is inspiring and we are extremely proud of our association with him," said a media release from the company, of which, he is the brand ambassador.
"To commemorate and celebrate this occasion, we will be launching contests for our employees and customers, giving them an opportunity to meet their icon and congratulate him in person," it added.
Another brand, with which, the cricket icon is associated, Boost, also hailed the milestone.
"Boost salutes Sachin Tendulkar, one of the greatest sportsman the world has ever seen, on achieving this milestone in his cricketing career. Boost has had one of the longest associations with Sachin and we are extremely proud of the commitment, dedication and stamina that he has shown on the field. We join the nation in congratulating him in making history!"