Mumbai: Cricketer Murali Kartik is set to feature in a brand-new ad campaign for People for the Ethical Treatment of Animals (PETA) India.
In the ad, Murali will pose with a baby chicken, next to the caption, "Vegetarians Make Chicks Happy".
"Being vegetarian is a winning formula for me as an athlete", says Kartik.
"A vegetarian diet provides athletes with all the protein, complex carbohydrates and other nutrients we need to get stronger and faster without the artery-clogging cholesterol and saturated fats found in meat. So I say, join the vegetarian team, and do yourself, the animals and the planet a whole lot of good."
Kartik joins former cricket captain Anil Kumble, actors R Madhavan, Pamela Anderson, Shahid Kapoor and musician Sir Paul McCartney, who have teamed up with PETA India and its international affiliates to promote a vegetarian lifestyle.