Sachin Tendulkar is new Brand Ambassador of Luminous Power

Updated: May 01, 2010, 17:16 PM IST

New Delhi: India`s iconic batsman Sachin Tendulkar has been signed in as the brand ambassador of Luminous Power which provides power back up solutions for home, commercial, telecom towers and renewable energy systems.

Tendulkar will feature across all the communications of Luminous inverters, batteries, UPS, renewable energy systems and other power products.

"I am delighted to be associated with the brand, Luminous which has innovations with proven reliability and performance. The relationship is the result of shared values and the comfort," Tendulkar said.

"As a family man, I can relate at a very personal level to the comfort that a power back up solution can bring to a home," he added.

Over the last 20 years, Luminous Power has emerged as a leader in its field not only in India but in 35 countries.

"In addition to being an immensely popular sporting icon, Sachin represents the core values of Luminous brand. i.e. reliability, consistency , longevity and highest standards of Integrity," CEO of Luminous, Power Rakesh Malhotra said.

"Sachin is a perfect gentleman and a great performer. He embodies what Luminous stands for," added Malhotra, who is also the Founder of Luminous.

Luminous will be carrying out an aggressive campaign and will be spending around Rs 60 Crore on marketing activities in the next financial year.