Tendulkar pledges to `Switch Off` for Earth Hour 2012
Sachin Tendulkar will be the face of Earth Hour 2012, encouraging individuals, organisations, institutions and groups, to raise awareness towards the need to take action on climate change.
|Last Updated: Mar 12, 2012, 05:53 PM IST|Source: Bureau
New Delhi: Senior India batsman Sachin Tendulkar will be the face of Earth Hour 2012, encouraging individuals, organisations, institutions and groups, to raise awareness towards the need to take action on climate change.
Tendulkar has joined hands with WWF-India, pledging his support to the Earth Hour -- WWF`s global campaign to raise awareness and inspire individual action towards a better environment.
This year, Earth Hour will be observed on March 31 with an aim to inspire citizens to take action for cities by switching off lights to make their city the Earth Hour Champion.
Supporting the cause, Tendulkar said, "It is heartening to see how a single action of switching off lights for Earth Hour can bring the world together to pledge action towards a better environment. I am happy to be a part of this movement and encourage others to participate as well."
The concept of the Earth Hour will be simple: Whichever city receives maximum participation from its citizens, organisations, institutions and government will be declared the Earth Hour Champion.
That city will set an example of exemplary achievement and the power of individual action behind a common cause.
Every year, Earth Hour looks at setting new standards and breaking its own records of mass participation.
Last year marked the start of a new phase for Earth Hour, as it went Beyond the Hour, encouraging individuals to switch off plus commit to a more sustainable lifestyle.
A record 1.8 billion individuals across more than 5200 cities in 135 countries participated by switching off lights, and pledging to positive actions that benefit our planet.
In India, Earth Hour reached more than 130 cities, including small towns and villages.
PTI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.