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Why are local brands like Micromax killing it in India's smartphone market?

Last Updated: Monday, September 02, 2013, 15:01

According to IDC India, the golden formula of the Indian smartphone space is to have a sub-$200 smartphone with a large display.

Micromax Canvas Fun A74 launched online, available for Rs 7,749

Last Updated: Monday, September 02, 2013, 12:29

The budgeted Canvas Fun A74 sports a 5.0-megapixel camera with flash support on its rear side and a 0.3-megapixel (VGA) secondary camera on the front side.