Adidas, Spotify make app to match music with runner's movement

Spotify and Adidas have partnered for an offline playback on the Adidas SmartRun watch and sound-tracking a jog with the help of RunKeeper.

David Beckham earned 50.8 mn pounds in 2014
David Beckham earned 50.8 mn pounds in 2014

Retired English footballer David Beckham earned 50.8 million pounds last year, after multiple endorsement deals with brands like H&M and Adidas. It's reportedly more than what he used to earn when he played for his country.

Kanye West takes inspiration from riots
Kanye West takes inspiration from riots

Rapper Kanye West says his Adidas range was inspired by the London riots.

Mixing vintage with sportswear: Singer Foxes` style mantra

Singer Foxes thinks sportswear mixed with vintage "works really well."

Nike to end Man United sponsorship citing rising cost

U.S. sportswear company Nike Inc will not renew its long-running kit supply deal with former English soccer champions Manchester United after pulling out of a bidding war with a rival.

Ninja knowledge used in ``Brazuca`` ball, says researcher

Knowledge from the ninja, Japan`s secretive feudal spies and assassins, is the secret behind the new official ball for the upcoming World Cup, one Japanese researcher has said.

FIFA apologizes to Brazil for `advice` gaffe

FIFA performed an embarrassing U-turn and apologized, saying it had withdrawn publicity material for the World Cup in Brazil that poked fun at local customs.

Nike overtake Adidas in World Cup teams battle

Nike will supply the kit for more teams than Adidas for the first time ever at this year`s World Cup finals.

Kanye West `jealous` of Pharrell Williams?

Kanye West is said to be jealous of Pharrell Williams after reports emerged that the latter is close to signing a deal with Adidas.

Breitner picks Indian youngsters for Bayern youth cup

German great and former Bayern Munich star Paul Breitner Sunday picked 10 Indian youngsters who will represent the country in the final of the FC Bayern Youth Cup 2014 in Munich.

Man Utd expects to sign world-record shirt deal worth 600 million pounds

Manchester United is expected to sign a world-record shirt deal worth more than 600 million pound before the end of the season.

Nike faces rivals for Manchester United soccer kit deal

Manchester United had opened talks with Nike last year on a renewal, but the club has yet to clinch an agreement with the US-based company. The club has now confirmed that they have also started talks with rival suppliers.

Adidas to give away Brazil WC soccer balls to babies born on Dec 3, 2013

Adidas has said that it will give away footballs to all babies born in Brazil on Tuesday, the day it unveils the ball that will be used at next year`s World Cup tournament.

Newborns to receive free World Cup match ball

Brazilian children born next Tuesday (Dec 3) will receive an official 2014 World Cup match ball from Adidas, who are one of the chief sponsors of world football body FIFA.

Kanye West joins hands with Adidas

Rapper Kanye West has ended his deal with sportswear brand Nike and tied up with rival company Adidas to "provide for his family".

Rohit Sharma signs up with Adidas

India`s young batsman Rohit Sharma was on Tuesday welcomed into team Adidas by the retired batting legend Sachin Tendulkar.

Bale`s boots already waiting for him at Real Madrid, paper says

Gareth Bale`s boot sponsors Adidas are taking no chances when it comes to the Wales international`s possible presentation at Real Madrid and already have a pair waiting in the Spanish capital, Spanish sports daily As reported on Friday.

Mourinho given green signal for spending spree?

New Chelsea manager Jose Mourinho has reportedly been given the go-ahead to launch a major spending spree after the club signed a whopping 300 million-pound deal for ten years with Adidas.

David Beckham made 13.3mn pounds from brand endorsements

Soccer star David Beckham took home a whopping 13.3million pound from sponsorship deals last year.

Adidas accused of paying Cambodian workers a paltry £10 a week

Adidas is one of the London 2012 Games’ biggest sponsors, and is believed to have invested 100 million pounds in the games. The company has also manufactured the official Team GB outfit.