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Patanjali ads unsubstantiated, misleading: ASCI

Patanjali ads unsubstantiated, misleading: ASCI

Advertising watchdog ASCI has once again pulled up yoga guru Baba Ramdev-promoted Patanjali Ayurved for running "misleading" ad campaigns that disparages competitors' products.

Global ad spend to reach $561 bn

The global advertising spend is expected to increase by 4.4 percent to $561 billion this year, with mobile being the prime driver of online growth going forward, says marketing intelligence firm Warc.

Misleading Advertising : Advertisement standard Council of India

Many companies are now under ASCI radar for false proclamation of thier product and services .

Flipkart launches own ad platform with 50 brands

Flipkart launches own ad platform with 50 brands

Brands including Yes Bank, L'Oreal, Micromax, Intel, Gillette, Datsun and Sony have signed up with Flipkart to launch their ad campaigns on the platform.

Twitter expands ads to reach users who don't log in

Twitter expands ads to reach users who don't log in

Twitter said on Thursday it was expanding its advertising to allow marketers to reach people who use the messaging platform without logging in.

HUL, Airtel, LG, others under ASCI scanner for misleading ads

Advertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them 'misleading'.

Internet advertising to drive global ad spend

It defines global spending as spending across the 12 biggest advertising markets worldwide.

Twitter, YouTube, Instagram work on stealth advertising

The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads?

Hiring activity remains steady in Jan 2015: Survey

Online hiring activity in the New Year has started on a steady note and the optimism in the job market is likely to continue in coming months as well, according to a Naukri.Com report.

Publicis, Omnicom to merge to create advertising giant

The companies said on Sunday that the deal - presented as a merger of equals - would give the combined firm the necessary scale and investment firepower to cope with rapid changes wrought by technology on the advertising business.