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Facebook acquires video ad company LiveRail

Last Updated: Thursday, July 03, 2014, 08:59

Facebook Inc is acquiring video advertising company LiveRail in the Internet social network`s latest step to make video ads a bigger part of its business.

Opera to buy US mobile video ad platform AdColony

Last Updated: Tuesday, June 24, 2014, 23:18

Opera said the acquisition would strengthen its position in the fast growing mobile advertising industry, with a combined consumer audience of more than 700 million.

A marketing plan

Last Updated: Tuesday, June 24, 2014, 14:03

Godrej Group has roped in students of filmmaking to fuel a new marketing strategy for their products. Prachi Rege reports on this unique industry-academia tie-up

Rihanna`s `sexually suggestive` perfume ad restricted in Britain

Last Updated: Wednesday, June 04, 2014, 09:40

A raunchy British poster promoting Barbadian pop superstar Rihanna`s perfume can only be displayed in areas where children are unlikely to see it, the country`s advertising regulator ruled on Wednesday.

Publicis, Facebook set marketing deal in "hundreds of millions"

Last Updated: Tuesday, May 20, 2014, 10:59

French advertising agency Publicis Groupe SA and Facebook Inc FB.O have struck a multi-year digital marketing deal worth hundreds of millions of dollars.

AOL Q1 revenue rises on surge in ad sales

Last Updated: Wednesday, May 07, 2014, 21:30

AOL Inc reported a rise in first-quarter revenue on Wednesday, boosted by a surge in advertising sales through its automated electronic exchange.

TV is more advertising than programming: Harsh Chhaya

Last Updated: Saturday, April 19, 2014, 16:04

With purchasing power on the rise in India, television sets are no longer a luxury and, given this scenario, well-known TV artist Harsh Chhaya feels that the medium should ideally be used to "uplift the benchmark of sensibilities" rather than taking them to base levels.

Facebook to roll out magnified right-hand column ads to make them hard to miss

Last Updated: Thursday, April 10, 2014, 14:15

Facebook is reportedly planning to increase the size of the advertisements that are shown in the right-hand column on its Web site, in an attempt to attract more attention.

Facebook denies scrapping bold designs in wake of bad ad revenues

Last Updated: Monday, March 31, 2014, 20:35

A Facebook director has reportedly refuted claims that the company scrapped last year`s bold redesign as it was bad for ad revenues.

Twitter to launch mobile advertising product for apps: Report

Last Updated: Friday, March 28, 2014, 11:21

Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software.

AOL rolls out new platform in bid to become digital ad hub

Last Updated: Thursday, March 27, 2014, 09:18

The new platform, dubbed One, will knit together AOL`s various ad technology offerings like its recent acquisition of Adap.TV.

Facebook eating into Google`s mobile ad market share: eMarketer

Last Updated: Monday, March 24, 2014, 14:21

Facebook`s global mobile ad market share, which stood at a little over USD 3 billion in 2013, is witnessing a continuous growth and is expected to eat into tech major Google`s share.