'Colours' in ads can help disseminate apt message in as little as tenth of second
'Colours' in ads can help disseminate apt message in as little as tenth of second

A new study has revealed that "color" of the central object in an advertisement plays a significant role in communicating the message in as little as a tenth of a second, when exposure is blurred and lacks visual detail.

Scientists teach people to see letters as colours

For the first time, researchers have successfully trained people to "see" letters of the alphabet as colours in a way that simulates how those with synesthesia experience the world.

How brain processes color and motion revealed
How brain processes color and motion revealed

A new study has explored a brain region that helps processing colors and motion and how it retains an extraordinary ability to focus on important and relevant items.

In a first, butterfly wing colours changed in lab

In groundbreaking work, scientists have changed the colour of butterfly wings - the first such structural change in an animal by influencing evolution.

Keira Knightley reveals beauty addiction

Actress Keira Knightley says she is addicted to painting her nails in crazy colours for fun.

Pink city erupts in colours

Jaipur today erupted in colours as enthusiastic revelers celebrated Holi smearing and spraying colours on each other.

Colours rule streets as people celebrate Holi

Colours ruled the streets today as people of all ages with faces and clothes smeared in myriad of hues celebrated Holi, a harvest festival which marks the onset of spring season.

Holi special: Top 5 tips for children`s safety

Holi is a festival of unlimited fun and joy and to soak yourself in colours and forget all your worries.

Our emotions match music to colours

Our brains are wired to make music-color connections depending on how the melodies make us feel, according to a new research from the University of California, Berkeley.

India soaks in colour as people celebrate Holi

It was a riot of colours as revellers on Wednesday thronged streets and by-lanes to celebrate Holi with security force personnel along the borders and in Kashmir no less enthusiastic in applying `gulal` and exchanging sweets.

Festivity, colours mark Holi in capital

Colours of all hues, the smell of `gulal` and joyous spirit pervaded the streets on Wednesday as Delhiites came out to celebrate Holi in the capital.

Nation celebrates Holi, President, PM greet people

The nation on Wednesday celebrated Holi with people exchanging greetings by putting colours on each other and eating sweets.

Colours of exoplanets could reveal signs of life

One way to find whether exoplanets would contain life forms would be by looking at their distinctive colours, say scientists.

Colours of gulal, and taste of gujiya - Holi Hai!

People sprayed gulal on each other and distributed sweets to celebrate Holi.

Colours of gulal, and taste of gujiya - Holi Hai!

Yellow, red, green, purple - the vibrant colours jostled for prominence as people sprayed gulal and water on each other and distributed sweets on Sunday to celebrate Holi.

How to wash away Holi colours

Holi without colours is meaningless but with some harmful colours doing the round, your beauty is in danger. The chemicals present in the colours damage your skin and hair. You may also develop rashes and allergy. And when you try to get rid of the colours, the skin is affected.

Make your own Natural Holi colours

Holi can be fun by using environment friendly natural colours. These are not only cheap but can also be made easily at home. Explore the fascinating world of natural colours. By using these safe, natural colours we are not only saving our skins but are also helping to save our environment and conserve our biodiversity.

The colours of incredible India

If there is one word that you ask me that defines India, I would answer- colours. Red, yellow, pink, blue, purple, azure, golden. silver, even black- you name it and you’ll get it everywhere and anywhere you look in this country.

Now, an ‘electronic nose’ that can sniff out toxins by changing colours

A team of scientists has developed a sensor that works as an ‘electronic nose’ in sniffing out some known poisonous gases and toxins, simply by changing colours.