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Colour of packaging is an important but, tricky element: Study

Colour of packaging is an important but, tricky element: Study

A research study makes clear that the colour of packaging is an important, but tricky, element. 

Diwali 2016 checklist: Colours that can add glamour to your outfits!

Diwali 2016 checklist: Colours that can add glamour to your outfits!

New Delhi Jazz up your wardrobe with different colours like oxblood red, sapphire and mint-green this festive season, says an expert.

Newest shade of blue set to make world a better place

Newest shade of blue set to make world a better place

He named it YInMn Blue after the elements it's made up of - Yttrium, Indium and Manganese.

Do you know what is your lucky colour according to your Zodiac Sign? – Watch

Do you know what is your lucky colour according to your Zodiac Sign? – Watch

Did you know that your Zodiac Sign can reveal your lucky colour? While a lot of other signs reveal what could probably be a lucky colour for you – there's also a connection between lucky colour and Zodiac Sign.

Can colours tell your age? Take the quiz here

Can colours tell your age? Take the quiz here

We have seen many people who hide their age from others but do you how to get hold of them. Well, take this simple yet interesting quiz which can make you identify a person's age based on colours.

Do you know your colour IQ? Take the test!

Do you know your colour IQ? Take the test!

Colours, after all, lie in the eyes of the beholder. 

Infants can 'sense' colours even before they can speak

Infants can 'sense' colours even before they can speak

The brain activity was measured by a near infrared specrtoscopy technique which realises comfortable measurement of brain activity in infants.

Take a quiz: Which is your dominant brain side?

Take a quiz: Which is your dominant brain side?

Would you like to know which is your dominant brain side? Take this quiz to find out where you stand.

Feeling blue? You may not perceive colours accurately

Taking the association between our mood and colours beyond a mere metaphor, new research has found that feeling sad can impair our ability to accurately identify colours on the blue-yellow axis.

Hidden blue discovered in 2000-yr-old Egyptian mummy portraits

Scientists have discovered that Roman-era Egyptian mummy portraits used the pigment Egyptian blue, invisible to the naked eye, as material for underdrawings and for modulating colour - a finding never before documented.

Research shows how humans see different colours in different seasons

Revealing that humans see things differently in winter compared with summer scientist are now sheding light on human's ability to process colours.

Memory of colour shades: How our brains 'misremember' hues

 A new study has suggested that we have trouble remembering specific shades because our brains tend to store what we've seen as one of just a few basic hues.

Hiding true colours makes you feel immoral

 Hiding your true colours may do more harm than good as new research shows that we feel impure and immoral when we violate our true sense of self.

Corporate dressing: Don't overplay, underplay

 First impressions tend to last longer when it comes to the world of professionals.

Play Holi with safe colours

This year make sure you play Holi with safe colours. Chemical colours can cause many infections even cancer.

Beware of adulterated sweets and toxic colours this Holi!

Beware of adulterated sweets and toxic colours this Holi!

New Year special: Top ten dresses to rock the party!

Top ten dresses to rock the party!

'Colours' in ads can help disseminate apt message in as little as tenth of second

'Colours' in ads can help disseminate apt message in as little as tenth of second

A new study has revealed that "color" of the central object in an advertisement plays a significant role in communicating the message in as little as a tenth of a second, when exposure is blurred and lacks visual detail.

Scientists teach people to see letters as colours

For the first time, researchers have successfully trained people to "see" letters of the alphabet as colours in a way that simulates how those with synesthesia experience the world.